Learn how to collect and analyze marketing data and turn it into clear insights. In this course, you work with Excel, Google Analytics 4 and Looker Studio to measure KPIs, analyze traffic sources and build dashboards.
Through practical assignments and a final project, you investigate how a company performs, where visitors come from and where users drop off in the website flow. As you've come to expect from Winc, you can follow the course completely online and flexibly, with guidance from instructors and study coaches.
You start with the basics of data analysis. You learn what data is used for and how to make patterns visible with simple visualizations.
In this module, you discover how data analysis relates to marketing and which roles are involved. You also learn how to spot data opportunities within your own organization.
You learn the basics of Excel, so you can view, edit and prepare datasets for simple analyses.
In this module, you learn the basic statistical concepts you need to better understand and interpret marketing data.
Not every chart tells the right story. You learn to read, choose and create different types of charts yourself in Excel.
Pivot tables help you summarize larger datasets quickly. In this module, you learn how to use pivot tables to explore marketing data.
In this module, you learn which types of data marketers work with and how to link data to marketing goals.
You get to know GA4 and learn how to collect data, set up tracking and use standard reports to analyze performance.
Now you go deeper into analysis with GA4. You learn to use and customize reports, so you get better insights from user behavior and marketing performance.
In this module, you learn to visualize marketing data in Looker Studio. You build dashboards that help you analyze performance and make better-founded decisions.
You finish the course with a practical assignment in which you investigate how a company performs based on marketing data.


For teams, larger groups, learning paths, or a customized program, we're happy to discuss options with you.
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Employees work on assignments that align with their own tasks. No theoretical knowledge that goes unused, but skills that directly contribute to the team.
No endless video watching, but hands-on practice
Apply what you've learned directly to your work

We actively monitor and help when someone gets stuck. This ensures that employees keep pushing through and actually complete their training.
1-on-1 feedback on assignments
Immediate help with questions or roadblocks

Employees take courses at times that suit their own schedule, often alongside their regular work. This allows them to develop new skills without it impacting their daily tasks.
Can be perfectly combined with a full-time job or projects
Flexible scheduling
For some IT and AI courses, you will need access to specific software or accounts, such as Microsoft 365 or Copilot Studio. Any requirements will always be listed on the course page.
Yes. The courses are specifically designed to be flexible, allowing you to follow them alongside a job, studies, or other commitments. You learn entirely at your own pace.
These courses are delivered by Pink Elephant, an officially accredited training organization (ATO) by PeopleCert. Winc Academy is an authorized reseller and makes these courses available through integration with Pink Elephant's platform.
Yes. During the course, you'll receive personal guidance from experienced coaches and instructors and participate in our active online community on Slack. You can ask questions about the course material and get help with motivation or a good study plan. You're not alone!
Yes. All Winc Academy courses are fully online and flexible. You study wherever and whenever it suits you.
It varies by course. On the course page, under requirements, it states whether prior knowledge or experience is required. Most of our courses are suitable for beginners.
If the course is available in more than one language, you will receive a registration confirmation from us after signing up, where you can indicate your preferred language.
This depends on the course. At the top of the page, below the course title, you will see which language the course is available in. This is in Dutch, English, or both.
This varies per course. If you look at the top of the page, you'll see the access period listed below the course title. Are you enrolled in more than one course with us at the same time? Then the access periods are combined. You probably won't need all this time, but we're happy to make it available to you.
Our courses are flexible. Plan for about 15–20 hours per week, depending on your pace. Most courses take 4–6 months. You can study when it suits you—at night, on weekends, or even during your lunch break.