Step into the world of digital strategies with the Online Marketing course. You'll learn how to reach target groups via SEO, SEA and social media platforms such as Google Ads and TikTok Business Center. With tools like GA4 and Looker Studio, you can optimize campaigns and get maximum results from your marketing budget. Thanks to practical projects, you will develop into a creative and data-driven marketer who makes an impact in the digital world.
With the Online Marketing course, you will learn to develop digital strategies and optimize campaigns with tools such as GA4, Looker Studio and Google Ads. Ideal for anyone who wants to make an impact in the digital world.
In this course, entrepreneurs who want to manage their digital strategy themselves learn practical skills to increase visibility, generate traffic and improve conversions.
New to the world of marketing? This course helps you understand and apply the basic principles of digital marketing, from data-driven insights to designing effective campaigns.
For experienced marketers, this course offers an in-depth look at tools and techniques such as SEA, SEO and social media marketing. This keeps you up to date in the rapidly changing digital landscape.
In addition to the Business Data Analytics course, we also offer the Data Analytics with Python training on. Both courses prepare you for a career in data analysis, but the focus is different. Business Data Analytics focuses on analyzing and visualizing data in a business context, working with tools such as Power BI, Looker Studio and GA4. The Data Analytics with Python course goes a step more technical and focuses on processing and analyzing large data sets with programming languages. You'll learn how to work with SQL and Python, including libraries such as Pandas, NumPy, and Matplotlib, that allow you to perform deeper analyses and even build predictive models.
Bottom line: Business Data Analytics is perfect if you want to work directly with data within companies, without programming. Data Analytics with Python is ideal if you want to explore the technical side of data analysis and dive deeper into code. Which direction suits you best?
At Winc Academy, we combine a practical approach with personal guidance. You not only learn the theory, but you apply it directly to projects that are in line with practice. Whether you're a beginner or already experienced, we'll help you grow confidently and future-oriented as a business data analyst.
Are you looking for a different direction in IT? Be sure to take a look around at our Back-end Development retraining or the training as a Full-stack developer.
This is an introduction text “what are you going to learn?”
In this module, you'll learn the basics of user-centered design and how to design user-friendly, interactive websites. You'll get to know tools like Figma and Hotjar, and learn how to make low- and high-fidelity prototypes.
What are you going to learn?
Project: Design two prototypes for one web page with Figma.
This module introduces data-driven marketing. You'll learn to analyze data sets, formulate marketing questions and create dashboards to visualize insights. Tools like Excel, GA4, and Looker Studio help you make data-driven decisions.
What are you going to learn?
Project: Create a dashboard with Looker Studio to analyze marketing performance and user flows.
In this module, you will learn how to optimize websites for search engines. You'll work with tools like GA4, SEMRush, and ChatGPT to develop SEO strategies, generate content, and make technical improvements.
What are you going to learn?
Project: Analyze competitors, optimize SEO tags, and generate content based on focus keywords.
In this module, you will learn how to develop and implement effective social media strategies. You use platforms such as Facebook Ads Manager and TikTok Business Center to create targeted content and manage campaigns.
What are you going to learn?
Project: Develop a social media marketing strategy for Nomadisa, focused on cultural tours in Kenya.
This module covers automating marketing processes with tools such as Zapier and CRM systems. You'll learn how to design and implement workflows to optimize lead management and increase efficiency.
What are you going to learn?
Project: Automate marketing workflows and improve lead management with Zapier.
In this module, you'll learn how to set up and manage search engine and social media campaigns with Google Ads and Meta Ads. Learn how to create effective ads and measure performance with KPIs such as ROAS and CPV.
What are you going to learn?
Project: Design and launch a SEA campaign for a real business case, and optimize it using Google Ads and Meta Ads.
Having a solid basic knowledge of AI and generative AI (GenAI) is now indispensable in almost every IT role. In this module, you will learn in a practical way how AI works, what you can do (and what not) with it, and how to use AI smartly and responsibly to work more productively.
What are you going to learn?
Learn how to position yourself professionally in the labor market and increase your chances of a successful application. In this module, you will work on your personal profiling, application documents and interview skills, with a strong focus on practical application and self-reflection.
What are you going to learn?
After this retraining course, you are ready to work as an IT Service Desk Employee. A so-called “promising profession” with many opportunities (and therefore an open vacancy). You can pick up and handle tickets independently, analyze and solve problems within fixed working methods, and communicate clearly with users and colleagues.

At Winc Academy, you study entirely online, without fixed schedules or mandatory teaching times. As soon as you start, you get immediate access to our online learning environment, where you can not only find the course material, but also track your progress and easily connect with mentors and fellow students. This way, you set your own pace and learn in the way that suits you best.
We understand that retraining to IT does not always fit in with a full agenda. That's why our courses are 100% flexible: you choose where and when to study. This way, you can easily combine this course with work, family or other obligations, without sacrificing your learning experience.


At Winc Academy, you are never alone. From day one, you'll receive guidance from experienced mentors who monitor your progress and support you with personal feedback. Do you have questions? Set them up via Slack, schedule a 1-on-1 session, or spar with other students. We'll help you start your IT career with confidence.
One IT course is not just about knowledge, but above all about doing. That's why our courses are practical, so you can apply what you learn immediately. You work with the tools that are used in the field. In addition, we keep our retraining course material up to date with the latest tools and technologies, so you are always one step ahead.
.png)




After completing your course, you will receive a Winc Academy certificate, recognized by parties such as the CRKBO and NRTO. This certificate shows that you have the knowledge and skills that employers are looking for, and increases your chances in the labor market. Many of our students start their IT careers at companies such as Randstad, Experis and local IT specialists.

Yes, Winc Academy is a CRKBO-registered institution and holds the NRTO quality mark. This guarantees quality, transparency, and professional standards in our education.
You’ll learn to develop data-driven strategies for SEO, SEA, and social media campaigns. You’ll also gain insight into analyzing marketing data to monitor KPIs and make strategic decisions.
Even though you may not yet have formal work experience after completing a program at Winc Academy, we make sure you’re well prepared to start right away. You’ll work on practice-oriented assignments and develop key problem-solving skills that are directly applicable in the workplace.
Yes. Once you’ve completed all final assignments with a sufficient result, you’ll receive a certificate of completion from us. This helps you show (future) employers what you’ve learned and which languages and techniques you master. You can see our certificate as a kind of “guarantee.” If an employer isn’t satisfied, you can always come back to us and we’ll help you strengthen those skills again.
Yes! If you’d like to earn a specific certificate alongside your reskilling program, you can take out a Skill Hub subscription. Think of it as a library with individual skills. Want to follow this program and also earn a SCRUM certificate? No problem. With Skill Hub you get access to more than 50 skills and the opportunity to earn 30+ officially recognized certificates.
You’ll use tools like GA4 and Looker Studio to analyze marketing data and spot trends. This helps you optimize campaigns—for example by targeting the right audiences, monitoring performance, and tailoring content to your audience. You’ll also learn how to build dashboards so you (and your team) can clearly see what’s working.
Make your career change financially viable! A new future in tech requires an investment, but never let funding stand in the way of your dreams! Fortunately, there are various financing options at Winc Academy. Our specialists are happy to help you find the best option. Together, we'll make your retraining attainable, read how here!
Do you receive a UWV benefit? Good news! You may be able to get funding for your IT training via the UWV training budget. The IT sector offers enormous opportunities, and the UWV is happy to support your step towards a sustainable career in tech.
You are eligible if:
Many employers like to invest in the development of their staff. Tech skills are valuable to just about any company! Our courses are practical, so that your new skills can be directly applied to the workplace.
Request a training budget if:
At the local level, there are sometimes also various options thanks to specific study vouchers. like Haaglanden Learns On whether Rijnmond training budget.
Do you live in the Haaglanden region? Take a chance! With the Haaglanden Leert Door training voucher, you can receive a subsidy of up to €3,500 for your IT training at Winc Academy.
Or do you live in the Rijnmond region? You may be able to use the Rijnmond Training Budget to finance your education.
Take the WINC test for each grant and find out if you qualify.
Are you unable to make use of other financing options? TechMeUp offers a unique solution: an interest-free loan that you only pay back when you find your new IT job! This way, you can focus on your studies without worries.
This is how you can easily apply for a TechMeUp loan:
Take the financing test and find out what the most favourable financing option is for you.