Learn how to make websites rank better in search engines such as Google. In this course, you work on keyword research, on-page SEO, SEO copywriting with AI and authority through off-page SEO.
Through practical assignments and a final project, you learn to analyze search intent, research competitors and work out SEO improvements for a page. As you've come to expect from Winc, you can follow the course completely online and flexibly, with guidance from instructors and study coaches.
You start with the basics of SEO: how search engines work, why findability matters and which elements determine whether a page ranks well in the search results.
Good SEO starts with the right keywords. In this module, you learn how to research what people search for and how to choose the keywords with the most potential.
In this module, you learn how to optimize pages so that search engines and users better understand what your content is about. You look at content, HTML, URL structure, technical signals and user experience.
AI can help you create SEO content faster, but only if you know how to steer the tool well. In this module, you learn how to use ChatGPT for SEO copywriting and where you need to stay critical.
SEO is not only about your own website. In this module, you learn how authority, backlinks, social media and local findability contribute to better positions in search engines.
SEO is often teamwork. In this module, you discover what an SEO specialist does and how SEO comes together with content, technology, marketing and other disciplines within an organization.
You finish the course with a practical assignment in which you show that you can apply SEO analysis and optimization to a specific search query and page.


For teams, larger groups, learning paths, or a customized program, we're happy to discuss options with you.
Looking to advance in your field? These are the most popular courses to specialize in:

Employees work on assignments that align with their own tasks. No theoretical knowledge that goes unused, but skills that directly contribute to the team.
No endless video watching, but hands-on practice
Apply what you've learned directly to your work

We actively monitor and help when someone gets stuck. This ensures that employees keep pushing through and actually complete their training.
1-on-1 feedback on assignments
Immediate help with questions or roadblocks

Employees take courses at times that suit their own schedule, often alongside their regular work. This allows them to develop new skills without it impacting their daily tasks.
Can be perfectly combined with a full-time job or projects
Flexible scheduling
For some IT and AI courses, you will need access to specific software or accounts, such as Microsoft 365 or Copilot Studio. Any requirements will always be listed on the course page.
Yes. The courses are specifically designed to be flexible, allowing you to follow them alongside a job, studies, or other commitments. You learn entirely at your own pace.
These courses are delivered by Pink Elephant, an officially accredited training organization (ATO) by PeopleCert. Winc Academy is an authorized reseller and makes these courses available through integration with Pink Elephant's platform.
Yes. During the course, you'll receive personal guidance from experienced coaches and instructors and participate in our active online community on Slack. You can ask questions about the course material and get help with motivation or a good study plan. You're not alone!
Yes. All Winc Academy courses are fully online and flexible. You study wherever and whenever it suits you.
It varies by course. On the course page, under requirements, it states whether prior knowledge or experience is required. Most of our courses are suitable for beginners.
If the course is available in more than one language, you will receive a registration confirmation from us after signing up, where you can indicate your preferred language.
This depends on the course. At the top of the page, below the course title, you will see which language the course is available in. This is in Dutch, English, or both.
This varies per course. If you look at the top of the page, you'll see the access period listed below the course title. Are you enrolled in more than one course with us at the same time? Then the access periods are combined. You probably won't need all this time, but we're happy to make it available to you.
Our courses are flexible. Plan for about 15–20 hours per week, depending on your pace. Most courses take 4–6 months. You can study when it suits you—at night, on weekends, or even during your lunch break.